National quick serve restaurant finds more guests with Customer+

A combo of results

With Epsilon Digital's Customer+, a leading fast food restaurant was able to fill in the gaps of their first-party data to find new guests.

51M

non-loyalty members uncovered

419M

additional customer transactions uncovered

1225%

increase in number of reachable guests using Customer+

The challenge

A national QSR chain's loyalty program was only capturing a small percent of their customer base, making it difficult to activate effective media campaigns.

Customer+ uncovers the missing ingredients

The fast food chain used Epsilon Digital's Customer+ to uncover additional unauthenticated loyalty members (we like to call them Lazy Loyalists) as well as non-loyalty customers that weren't found in their first-party data, which expanded their reach and ability to connect with guests.

Using Customer+, the QSR was able to fill the gaps in their first-party data to find orders and guests previously unrecognizable.

Next pick for you: McDonald's

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