More subscriptions, less loyalty: ​TV viewership in 2025​

Streaming platforms continue to dominate the entertainment landscape, capturing audiences with abundant content across genres and interests, but traditional cable and satellite television remains a strong contender. As media habits evolve, your brand needs to be ​ready to meet them on any screen at ​
any time. Building on the findings from our 2023 study, this research dives deeper into the shifting dynamics of media consumption.

To tune further into how consumers are engaging with media, we created a custom survey that asked people about their viewing and spending habits. In the report, we explore:

• How people feel about subscription overload, subscription fatigue and content availability​
• Preferred channels and reasons people switch platforms and providers
• Key factors driving channel choice such as price, exclusive content and bundling​
• How consumers budget their entertainment dollars across ​
  multiple subscriptions

Ready to get the full picture?