The Real Deal on the Advertising "Hot Zone"

What is the advertising "Hot Zone"?

More than ever before, it seems like advertisers are ramping up their media spend and impressions in the hopes of acquiring new customers. 

Increasing media spend and impressions in walled gardens like Facebook, Amazon and Google may seem like a magic bullet, but it often leads to wasted budgets and disappointing results.

This is what we call the “Advertising Hot Zone”: Customers are easy to find, but they’re aggressively over-messaged. 

How to get out of the advertising "Hot Zone"

The key to escaping the advertising “Hot Zone” is connecting with high-value customers, not just easy-to-reach customers. But where are they? And how do you find them?

In this short video, Karissa VanHooser, Senior Director of Product Marketing at Epsilon, explores how to:

• Expand your reach to Apple users, a set of users we know are often some of the most valuable consumers but are often neglected by providers that can’t actually find them.
• Focus on high-value customers, and if your brand has a retail media network, make sure your retail media and enterprise dollars are working together to expand reach.
• Re-engage lapsed customers instead of constantly chasing new ones. It’s more cost-effective and drives better business results.

Ready to elevate your marketing strategy? Break free from the advertising “Hot Zone.”