Too much of a good thing? How consumers perceive ad repetition

Do consumers notice when your ads repeat—and does it change how they feel about your brand? Hint: It does.

We surveyed 500+ US consumers to uncover how often they notice ad repetition, how it shapes their opinions about what they're purchasing, and whether it influences their likelihood to buy. This report reveals when memorability turns into frustration—and what marketers need to know to strike the right balance.

Dive into the report for more findings.