Customer data platforms (CDPs) and data clean rooms are two powerful pieces of martech, but do you know which one is right for you.
CDPs (or customer data platforms) are used for known customer data collection and analysis. They organize a brand's first-party data to unify everything they already have, and then, more sophisticated solutions will cleanse, complete and expand the data via identity resolution technology.
This gives brands insight into what a customer does outside of their owned channels, so they can go beyond just their first-party data to better understand what people are buying, what they're browsing and what they're watching (and on what devices).
In this video, Michelle Dieschbourg, Senior Manager of Product Marketing at Epsilon, explains the differences between these two solutions and why some brands might consider using both.
A data clean room is a safe, pseudonymized space for known and prospective customer data. This allows marketers to analyze marketing and advertising data from many different sources in one, singular view while protecting the privacy of the data from each individual source.
This is most helpful in marketing and advertising contexts, where brands often have their own first-party data, data from partners and platforms and permissioned or purchased data from third parties they're trying to resolve across each data source. Data clean rooms allow brands to sync all these data streams into one view of each person across these different contexts, increasing the value of the information they already own.
Learn more about data clean rooms.
While both a CDP and a data clean room are designed to connect a brand to its customers using data, they’re different. And understanding these differences will determine which is best for you.
In this video, Michelle Dieschbourg, Senior Manager of Product Marketing at Epsilon, explains the differences between these two solutions and why some brands might consider using both.
This short video explores:
Watch the video to learn more.
