Existing customers are already brand fans—why not offer them more?
Brands that want to grow their revenue don’t need to go any further than their own backyards. Existing customers are already familiar with your products, easier to reach, and more likely to respond to relevant offers. If you know how to engage them, cross-selling is not only more cost-effective than acquiring new customers, but it also boosts average order value and strengthens long-term loyalty.
You don’t have to keep reintroducing yourself to existing customers—you can talk to them like you already know them, because you do. Our data-driven technology can take their past purchases with your brand and add insights on who they are, what they care about, and much more, to automate and determine who to reach and with what message for each individual.
Just because they’re existing customers, doesn’t mean you’ve explored every way to engage—you need to know what to offer them next. Personalized suggestions, powered by AI, can do just that. A strong tech stack with identity at its core makes it possible to suggest products that remind existing customers that you aren’t just selling—you’re listening.
How do you know when customers want to try something new? A powerful tech stack can tell you. Our next-generation solutions spot preferences built on behavioral insights, indicating when customers are open to product categories entirely new to them. With the right technology you can offer alternative selections in a way that feels natural and meaningful—without feeling like a hard sell.
