Epsilon Loyalty helps you create seamless, connected experiences wherever your customers shop, browse or buy.
Powered by first-party data and AI, Epsilon Loyalty management software learns from every action and adapts in real time, anticipating what each person needs next to transform passive points systems into loyalty that feels personal, dynamic and built for lasting relationships.
Driving customer lifetime value starts with listening to what your customers are telling you. Epsilon Loyalty connects each customer’s data—online and offline—to a single COREid, helping you uncover deeper insights and engage every shopper responsively across channels.
Identify your most valuable customers and reach more of them online, then enrol them in your programme to begin engaging on a deeper level.
Activate your loyalty strategy across every channel and device. Deliver highly personalised, relevant messages and experiences that drive member interaction.
Motivate members with behaviour-driven offers they find meaningful and rewards they genuinely value. That’s how you make them feel recognised.
Analyse member sentiment to keep them coming back. With our emotional loyalty measurement model, you’ll gain a deeper understanding of what drives every member.
Loyalty 3.0 is Epsilon's framework for business and consumer facing brands looking to evolve from traditional reward programmes to intelligent, adaptive ecosystems that anticipate customer needs, inspire action and drive loyalty that lasts.
By combining AI, predictive analytics and real-time data, Loyalty 3.0 turns every interaction into an opportunity to deepen connection and deliver measurable growth.
Epsilon Loyalty gives you full control over how you design and optimise your programme. A self-service interface lets you manage offers, audiences, insights and reporting in one place.
AI-powered analytics reveal opportunities to improve satisfaction and performance, so you can adapt quickly and keep every experience relevant.
Our modular loyalty management platform grows with your ambitions. Powered by real-time decisioning and machine learning, it drives the right behaviours efficiently and precisely.
Add capabilities as your needs change, getting exactly what you need, and nothing you don’t.
Choose the right balance of self-service control and expert partnership for your business. We’re here to support the entire loyalty journey, from strategy development to implementation and optimisation.
With more than five decades of loyalty CRM experience, we combine proven know-how with hands-on partnership to help leading brands turn loyalty into lasting growth.
Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.
Dunkin' served up loyalty perks that gave their customers the boost they needed.
Stocking their shelves with a loyalty program
Balance rewards loyalty program promotes healthy lifestyles, healthy outcomes and healthy relationships
